If you’ve ever visited our flagship Granville Street café, you’ve certainly seen our big coffee roaster right in the store. That coffee roaster isn’t just decorative; every day, we roast our organic coffee beans in-house, creating the flavourful coffees that you know and love.
You already know that the flavour of your coffee depends on where the coffee is grown around the world, and how and when the coffee beans are harvested. There’s literally a world of coffee flavours available for tasting. One of the biggest factors in the taste of your cup of coffee comes from how it is roasted! The flavour of green coffee beans is utterly different from what you get after you apply the heat – it’s all in the chemical reaction that brings out the best in the beans! (more…)